About Efma

The European Financial Marketing Association

Efma is the leading association of banks, insurance companies and financial institutions throughout Europe.
Efma promotes innovation in retail finance by fostering debate and discussion among peers supported by a robust array of information services and numerous opportunities for direct encounters.
Efma was formed in 1971 and gathers today more than 2,150 different brands in financial services worldwide, including 75% of the largest European banking group.

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Do not hesitate to contact us: ConsumerFinance query

Efma
8, rue Bayen
75017 Paris
France
+33 1 47 42 52 72
www.efma.com

A. Poletto, Consum.it: "We covered ourselves from possible mounting credit risk by decreasing our level of acceptance for new applications (...) to market level"

Heinz Gruber, Denzel Bank: "For 2012, we expect the consumer lending market to be pretty stable"

Song Wen Chang, B. Of B. CFC: "The central bank is looking to ease the short-term credit crunch. This represents a great opportunity for consumer finance."